What makes a good service?
Discover what makes a good service: key factors like user experience, customer focus, quality, and value that drive satisfaction and business success.
Business Briefing: Key Steps for Project Success & Design
Learn why a Business Briefing is crucial for aligning stakeholders, guiding research, and ensuring project success through clear communication and design insights.
Data Science and Design to unlock superior User Experience
Explore how combining Data Science and Design creates personalized, efficient, and user-centered solutions, enhancing decision-making and product innovation.
How user research helped us save time and budget
User research is crucial for validating assumptions and ensuring products meet user needs. Avoid building something people don’t want!
The process behind Design Thinking
Design Thinking is a user-centered approach to problem-solving. It involves understanding users, defining the problem, generating ideas, and testing solutions. This iterative process helps create innovative and effective solutions.
The Ultimate Guide to Feature Prioritization for Product Success
A good feature prioritization means balancing business value and technical effort to deliver a user-focused MVP that meets core needs efficiently.
UX Canvas: Aligning stakeholders in User-Centered Design
The UX Canvas aligns stakeholders by organizing project goals, user needs, and resources, ensuring a clear, user-centered approach to design and development.
Creating Use Cases and User Stories for App Development
Use Cases and User Stories help define user needs, guiding teams in developing features like quick registration, balance checks, and seamless payment for commuters.
Proto-Personas and Personas: a guide to User-Centered Design
Proto-personas are essential for understanding user needs in a public transportation context. Through interviews and a questionnaire, I gathered insights into user preferences and behaviors. These findings helped us validate initial assumptions and develop accurate personas to guide the project’s development.
Unlocking product success: a 360° View diagram approach
The 360° View diagram is a valuable tool for gaining a holistic understanding of a product. By analyzing Business, UX, and Technology, teams can identify challenges, opportunities, and areas for improvement.
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