How user research helped us save time and budget
User research is crucial for validating assumptions and ensuring products meet user needs. Avoid building something people don’t want!
Category: Projects
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UX Canvas: Aligning stakeholders in User-Centered Design
The UX Canvas aligns stakeholders by organizing project goals, user needs, and resources, ensuring a clear, user-centered approach to design and development.
Creating Use Cases and User Stories for App Development
Use Cases and User Stories help define user needs, guiding teams in developing features like quick registration, balance checks, and seamless payment for commuters.
Proto-Personas and Personas: a guide to User-Centered Design
Proto-personas are essential for understanding user needs in a public transportation context. Through interviews and a questionnaire, I gathered insights into user preferences and behaviors. These findings helped us validate initial assumptions and develop accurate personas to guide the project’s development.
Product features: How to succeed in them
Defining the core product features is crucial for success. Use the “IS, IS NOT, DOES, DOES NOT” diagram to prioritize features and create a product that meets user needs.
A motivation for designing new digital products
A new mobile app for São Paulo commuters to easily manage transport tickets, avoid queues, and enhance the overall commuting experience.