Business Briefing: Key Steps for Project Success & Design
Learn why a Business Briefing is crucial for aligning stakeholders, guiding research, and ensuring project success through clear communication and design insights.
Tag: Design Discovery
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How user research helped us save time and budget
User research is crucial for validating assumptions and ensuring products meet user needs. Avoid building something people don’t want!
The process behind Design Thinking
Design Thinking is a user-centered approach to problem-solving. It involves understanding users, defining the problem, generating ideas, and testing solutions. This iterative process helps create innovative and effective solutions.
UX Canvas: Aligning stakeholders in User-Centered Design
The UX Canvas aligns stakeholders by organizing project goals, user needs, and resources, ensuring a clear, user-centered approach to design and development.
Proto-Personas and Personas: a guide to User-Centered Design
Proto-personas are essential for understanding user needs in a public transportation context. Through interviews and a questionnaire, I gathered insights into user preferences and behaviors. These findings helped us validate initial assumptions and develop accurate personas to guide the project’s development.