How user research helped us save time and budget
User research is crucial for validating assumptions and ensuring products meet user needs. Avoid building something people don’t want!
Tag: UX Research
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Proto-Personas and Personas: a guide to User-Centered Design
Proto-personas are essential for understanding user needs in a public transportation context. Through interviews and a questionnaire, I gathered insights into user preferences and behaviors. These findings helped us validate initial assumptions and develop accurate personas to guide the project’s development.